In a world where screens have become an integral part of our lives, it is difficult to ignore the severe damage that has been caused and which has long since become irreversible.
Most of us live in a virtual world that is mostly wholly disconnected from reality and drastically increases the symptoms of loneliness, depression and anxiety.
It is evident that with the enslavement to screens, people no longer see reality as it really is.
With the transition of the world of work to screens as well, some people got into a situation because of their workplace, such as the hi-tech workers.
Credits: Noga Levy and Shir Afriat
Made with:
Guerrilla marketing
We decided to hit the target straight,
Advertise us in high-tech companies and leave them something to talk about.
Studies have already proven that in high-tech companies most of the employees have impaired vision due to prolonged working time in front of screens.
We wanted to examine and raise awareness among high-tech employees by hanging our poster on the screens and throughout the offices.
Want to see how we were received in high-tech offices?